Photography galleries        

Enzo Ferrari used to say that racing cars become beautiful when they win; but who said that it’s not possible make them beautiful and winning? Picchio, on the contrary, believes that nobody, in the long run, likes ugliness, and also that aerodynamics laws, if well interpreted, bring naturally to the beauty anyway. For example, the legendary work of Giotto Bizzarrini confirms this point of view. He was the eclectic designer of the 1962 Ferrari GTO which, mind that, is one of the few non Pininfarina-designed Ferrari and which is the most impressive and prestigious GT ever produced by Maranello factory. When Giotto Bizzarrini, in the late ‘80s, was working on the Picchio very first prototype, he would get very angry when they called him a ‘stylist’: he used to say he wasn’t designing for beauty, but for obtaining the best aerodynamics functionality. Well, in spite of the genial designer’s conviction, his works were also great style masterpieces: the aforementioned Ferrari GTO, the road Bizzarrini 5300, the unique example of the Bizzarrini Duca d’Aosta and, finally, the Picchio Prototype itself demonstrate that with no possibility of mistake. Since that in the last few decades conformism and flattening – if not even bad copying - rule over the cars both on the track and on the road and since even the insiders struggle to distinguish a car from another once that sponsorship stickers have been erased from the bodyworks, at Picchio they reached the firm intention to get the engineers to work side by side with the style department, in order to avoid that. Within these main guidelines, the factory stated to build high-personality cars, by inspiration from the first example designed by Giotto Bizzarrini and by developing its own family feeling. The cars have to be immediately recognisable and unmistakably identifiable as ‘Picchio’ cars. So there is a continuous and non-stop contact among the departments: in particular, between aerodynamics and stylists work together and the problems the aerodynamics have to solve are just an incentive to the designers’ creativity. Moreover, the possibility of using advanced computer systems of CAD 3D, together with aerodynamics mechanical simulation software, able to be connected with rapid prototyping techniques machinery, just make better the difficult but constructive marriage between creativity and science. The proportioned volumes, the elegant but aggressive front, the harmonic and racy tails and flaps distinguish the Picchio style department products. In this gallery there is a selection of the most significant Picchio archive material from the style point of view: here are, collected and exposed, handmade sketches, drawings, designs and photos of Picchio cars: from the Bizzarrini’s prototype in the late ‘80s until today. Also there is a section regarding the rapid prototyping and the 3D renderings at the computer.

Have a nice view.

Picchio DP Alfa 2007
The Bizzarrini prototype ('80s) Picchio roadster prototype and style sketches (1991) Style research on road GT (1993) Cn roadster (1998)
Roadster SRII version (1999) Daytona Protoype (2002) The technology SPORT CN2: DESIGN CREATIONS